Hi, I’m Corporate Cassie™
— Polished to perfection. Emotionally beige.
🧊 ICY (Could evolve into 🔥 DEEP if she dropped the armor and told the story behind the stats)
Thought leader energy… with a side of PowerPoint. She’s got the accolades, the MBA, the performance reviews. She’s brilliant—but guarded. Her posts feel like a resume cover letter in caption form. Every sentence screams “I took a LinkedIn course on tone,” but forgot to add any humanity.
How I Show Up OnlineFacebook
Header: Professional headshot, navy background.
Bio: “Empowering professionals to scale with strategy. Views my own.”
Posts: Industry links with no personal commentary. Sometimes a quote from Forbes.
Instagram
Neutral grid. Brand colors = grey, navy, ivory.
Lots of quote carousels with phrases like: “Drive business results through clarity.”
No stories. No reels. No heart.
TikTok / Shorts
Rarely shows up. When she does: “5 mistakes to avoid in your first 90 days as a manager.”
Background: white office wall. Tone: Serious. Music: None.
YouTube
Long-form videos: “5 Metrics That Matter to a COO.” Slides + voiceover.
Helpful but stiff. No personal insight or storytelling.
LinkedIn
This is her zone.
Posts 3x a week. All jargon. “Operational efficiency and cross-functional alignment drive team KPIs.”
Low emotional engagement. High professional approval.
Pinterest
Surprisingly clean boards. All “Leadership Books to Read” and “Remote Work Setups.”
Useful, but cold. No brand or product leads.
Threads
“Productivity tip: Inbox Zero before 8am.”
“We don’t rise to our goals. We fall to our systems.”
Hashtags: #Leadership #Efficiency #WorkSmart
Biggest Lie I Tell Myself
“If I sound smart enough, they’ll trust me.”
My Root Fear or Wound
If I show vulnerability, I’ll lose credibility.
(Performance mask from being the “only woman in the boardroom” energy)
What People Feel When They Land On My Content
“She’s got credentials.”
“Where’s the person behind the suit?”
“I’d hire her. But I wouldn’t follow her.”