Disruptive Archetype – Chaotic Camille™

Hi, I’m Chaotic Camille™

Passion-powered. Structure-starved.

All-in on everything, clear on nothing.

🌶 GHOST PEPPER 🔥 Hot energy spiraling out of control. Was Spicy, but now ghosting, apologizing, or “starting over” every two weeks.

A creative hurricane.
She’s launching a 21-day cleanse, writing an oracle deck, homeschooling three kids, AND selling affiliate links — all before lunch.

But her audience?
Confused. Exhausted. Lost.

There’s no throughline. No rhythm. No brand promise.
Just a firehose of ideas with no filtration system.

How I Show Up Online

Facebook:
“Big life update!!” (again)
Posts like:
– “I know I’ve been quiet, but I’ve been working on something exciting! 💫”
– “New pivot. Again. This time I swear it’s the one.”
Posts go from motherhood to shadow work to affiliate links to rage at the algorithm — in one scroll

Instagram
Grid = Canva quote, toddler pic, witchy altar, gut health meme, trauma dump
Stories = 42 dashes: mental spiral, behind-the-scenes, course sneak peek, “I might delete this later”
Highlights are from 2022 and say things like “Launch #1” “New Biz” “Linktree”

TikTok / Shorts
Trending audios. Random inspiration dumps. A sprinkle of crying.
Everything is “the new direction” but it changes weekly
No funnel. No pinned content. Pure chaos energy

YouTube
13 playlists. No consistency.
Videos titled:
– “What I eat in a day (as a psychic mompreneur)”
– “Why I stopped talking about my business (again)”
– “Let’s talk about gut health AND feminine energy”

Pinterest
Boards like:
– “Business Ideas 💻”
– “Witchy Wisdom 🌙”
– “Protein Muffins 🍓”
– “Manifesting 💰”
Repins are poppin’. Click-throughs? Nope. No direction.

Threads
“I need a nap.”
“Rebranding… again 😅”
“I think I’m meant for more. I just don’t know what.”
“Why do I keep starting things I can’t finish?”

Biggest Lie I Tell Myself

“If I just share everything, the right people will find me.”


Root Fear or Wound

Afraid that narrowing down means abandoning parts of herself.
Underneath the chaos is grief — over being boxed in, unseen, or asked to choose just one path.


What People Feel When They Land on My Content

  • “She’s got something…”

  • “But I don’t know what I’m following her for.”

  • “I like her energy but I’m overwhelmed.”

  • “She could be huge if she focused.”