Disruptive Archetype – Deep Dive Dylan™

Hi, I’m Deep Dive Dylan™

— Brilliant. Bloated. Desperately needs an editor.

🧊 ICY if he can cut through the fluff its deep

Academia energy meets content fatigue. He’s the encyclopedia no one asked for—but you respect the hell out of him. Always “almost” viral, but loses people by minute two.

How I Show Up Online

Facebook
Long text walls explaining the entire buyer psychology model
Captions that start with “This might be long, but it’s worth it.”
No line breaks. Just vibes and verbosity.

Instagram
Educational carousels with 12+ slides
Posts that say “Save this for later” but no one ever finishes reading it
No Reels. He’s above them 🙄

TikTok / Shorts
3-minute videos with 3 intros and 7 tangents
Talks in circles, never quite lands the plane
Comment section: “I got lost but I think I learned something?”

YouTube
45-minute deep dives titled “Let’s Talk About Why Most Funnels Fail (And What To Do Instead)”
Comment section = 4 die-hard fans + everyone else asking for timestamps

LinkedIn
Thought essays disguised as postsHeaders like: “The Nuanced Complexity of Strategic Positioning in a Saturated Market”
No hook. No CTA. Just a dissertation.

Pinterest
Infographics saved by business nerds
Pins link to blog posts with 4,000+ words and no skimmable content

Threads
“Strategy is layered. Tactics are lazy. Let me explain.”
Explains… for 19 posts.
Posts are saved, but rarely shared.

Biggest Lie I Tell Myself

“If I explain it well enough, they’ll definitely buy.”


My Root Fear or Wound

People won’t see me as credible if I don’t prove everything. (Childhood gifted kid energy who had to always “make sense.”)


What People Feel When They Land On My Content

“Wow, this guy is smart.”
“I need a nap.”
“I’ll save this for later.” (They never go back.)