Disruptive Archetype – Feature Felicia™

Hi, I’m Feature Felicia™

Booked, blessed… and baffling.

🔥 Ghost Pepper Hot presence. High energy. But burning out attention — no substance anchoring it.

She’s been on 47 stages… and you still don’t know what she does. Loud presence, low clarity. She’s everywhere — podcasts, panels, publications — but somehow, she’s still a mystery. ✨ She’s featured. Quoted. Tagging people in panels. 🫥 But no one can tell if she’s a coach, consultant, or commentator. It’s all vibe, no value. All sparkle, no strategy. A résumé of recognition, with no receipts of results. How I Show Up Online Instagram: Screenshot of a podcast graphic

“Honored to be featured again 💫”
No CTA. No topic. No replay link.

Reels of behind-the-scenes speaking clips with captions like:

“We’re out here doing the work 💥”
(Doing what, though?)

Facebook: Every post:

“Grateful for the opportunity to speak on XYZ!”
(No context. No takeaway. No offer.)
Ends with: “Big things coming! Stay tuned!” (They never arrive.)

LinkedIn: Lists out awards, press, features

“Top 10 Women to Watch. Global Impact Award. Panelist at [insert summit].”

But still no services listed, no client journey, no clarity on who she helps.

TikTok: Talking to the camera saying:

“You don’t need clarity, you need courage.”
(Maybe… but you need a service page, love.)

Threads:

“When God gives you the mic, you SPEAK. 🎤🔥”
“So many podcasts… so little time.”
“Booked and unbothered 💅”

TikTok:
Talking head video.

“You don’t need a niche. You ARE the niche.”
(Okay… but like… still… what’s the offer?)

Biggest Lie I Tell Myself

“If I get seen enough, they’ll figure it out.”


Root Fear or Wound

Underneath the highlight reel is a fear of being overlooked unless she’s constantly proving herself.
Believes presence = proof. Visibility = value.

She’s terrified that slowing down to clarify will cost her momentum.


What People Feel When They Land on My Content

“She’s impressive, but what does she do?”

“Am I supposed to hire her? Follow her? Cheer for her?”

“Wait… was this post for me or for her ego?”